WHAT WE DO
SERVICES THAT SHINE
PUBLIC AND MEDIA RELATIONS
Do you need help to attract media interest to your event or fundraiser, or increase understanding of what you do in the community? We can assist you to identify the truly newsworthy angles or stories relevant to your organisation which will most appeal to journalists. From there we can package your press releases, liaise with the media and aim for both targeted and widespread coverage.
We can also help you gain a better understanding of the media and coach you to get the most from the opportunities we negotiate on your behalf.
Shine Communications has well-established relationships with journalists both locally and nationally, in addition to a proven track record in generating media coverage for clients. We'll ensure your message cuts through the clutter of media activity to give it the best chance of publication.
INTERNAL AND EXTERNAL COMMUNICATIONS
We love to write – always have, always will. We can look after your internal and external communications, including drafting and coordinating newsletters, brochures, magazines, annual reports, speeches, scripts and award submissions.
We can also assist with copywriting and editing to provide engaging, informative words that make your communications shine.
STAKEHOLDER MANAGEMENT AND COMMUNICATION
We are experienced in helping our clients identify and build successful relationships with their stakeholders.
From customers to competitors, special interest groups, business organisations, employees, contractors and suppliers, we can assist with meaningful and effective stakeholder engagement and consultation to develop the most appropriate stakeholder relations plan for your organisation.
Our clients see us as an additional resource which they can plug into at any time. And, as well as ‘bolting on’ to established marketing and communications departments in an external capacity to offer tailored PR services, over the years Shine consultants have also covered for staff members on extended leave.
In recent times, we have filled in for communications staff at St Bart’s and RSPCA WA, and we also covered the Media and Communications Manager position at the Drug and Alcohol Office when the department's regular manager was on extended leave.
If your organisation needs to ‘fill the gap’ temporarily in the areas of PR, stakeholder communications, media relations or any other communication role, let us know. We would love to assist you in finding a flexible solution that works well for your organisation.
DIGITAL MEDIA AND CONTENT DEVELOPMENT
We work with award-winning digital marketeers to harness the power of online communication. We pair creative content with insights from data to deliver sound results across the ever-changing social media landscape. Whether it’s Facebook, Instagram, LinkedIn, Snapchat, Twitter, Pinterest, YouTube or TikTok, our creative thinking and our passion for storytelling enables clients to shine online.
A picture speaks a thousand words, hence strong, professional photography is what can set you apart from competitors in your field. It is for this reason that Shine works with Perth's best photojournalists and lifestyle photographers.
We can organise professional photography for your communication material, whether that's a website, brochure or annual report – or so you have a ‘library’ of relevant photographs for your communication needs.
ISSUES AND CRISIS MANAGEMENT
From developing a crisis communication strategy to creating an issues management plan and handling media requests, briefings and media conferences, we can work with your organisation to ensure you are issue and crisis ready.
Event launches, anniversary celebrations, annual dinners, professional breakfasts - we can help you manage any type of event so it's remembered for being bright, shiny and super successful.